When Stake launched in 2017, few could have predicted the meteoric rise it would achieve in just a few short years. From leveraging cryptocurrency to partnering with A-list celebrities and streamers, Stake’s journey to the top is nothing short of extraordinary. Here’s how they did it:
1. A Bold Start with Crypto Integration
Stake entered the market at a time when cryptocurrency was gaining traction. By focusing on crypto-based gambling, the platform offered players unmatched speed, anonymity, and accessibility. This bold move allowed Stake to bypass many traditional banking limitations while appealing to tech-savvy users who valued privacy and innovation.
The platform’s seamless integration of cryptocurrencies like Bitcoin, Ethereum, and others set it apart from competitors. This approach not only attracted a global audience but also enabled Stake to process billions in transactions annually, fueling its rapid growth.
2. Strategic Partnerships with Global Icons
One of Stake’s most effective strategies has been its partnerships with high-profile celebrities and influencers. These collaborations have brought unparalleled visibility to the platform:
- Drake: The global music superstar frequently streams his gambling sessions on Stake, placing massive bets that captivate audiences worldwide. His partnership reportedly includes multi-million-dollar deals and exclusive events that draw in fans.
- Adin Ross: A prominent streamer and internet personality, Adin Ross regularly showcases his gameplay on Stake, further solidifying its appeal among younger audiences.
- Other Influencers: Stake has worked with a host of famous streamers like TrainwrecksTV, xQc, Roshtein, and more. These influencers often play exclusively on Stake, broadcasting their high-stakes sessions to millions of viewers.
These partnerships have turned Stake into a household name across social media and streaming platforms.
4. Expanding into Regulated Markets
While many online casinos focus solely on unregulated markets, Stake has strategically expanded into regulated territories like Brazil and Europe by obtaining local licenses. This approach not only boosts credibility but also allows the platform to tap into new demographics without legal hurdles.
For example, its partnership with Kambi Group enabled a successful launch in Brazil’s regulated sports betting market—a key milestone in its global expansion strategy.
And in 2025, Stake is looking to launch in Ontario, Canada.
5. The Power of Live Streaming
Stake has revolutionised how online betting is marketed by embracing live streaming as a core promotional tool. The platform sponsors some of the biggest names in streaming, who broadcast their gameplay live to massive audiences. This strategy creates a sense of excitement and community around the brand.
Streamers like TrainwrecksTV and Roshtein are known for their dramatic wins (and losses), which keep viewers engaged for hours. The exclusivity deals with these streamers ensure that Stake remains the go-to platform for high-stakes gambling content.
Even when Twitch banned casino streams in 2022, Stake adapted by creating its own streaming platform, Kick.com. This move ensured that its streamers could continue showcasing their gameplay without restrictions.
6. Innovative Bonus Systems
Stake’s bonus structure is another key factor behind its success. The platform offers a variety of incentives that keep players engaged:
- Daily Reloads: Players can claim bonuses every 24 hours based on their previous day’s activity. This feature encourages consistent engagement and rewards loyalty.
- Weekly Streams with Bonuses: Stake hosts weekly events where players can win bonuses simply by tuning in or participating in challenges.
- VIP Rewards: High rollers enjoy exclusive perks through Stake’s tiered VIP program, including rakeback bonuses, level-up rewards, and personalised offers.
These bonuses create an ecosystem where players feel consistently rewarded for their activity.
7. Aggressive Marketing During Key Moments
Stake capitalised on pivotal moments to amplify its reach:
- During the pandemic, when online entertainment surged in popularity, Stake ramped up its influencer marketing efforts. Collaborations with Twitch streamers and YouTubers helped the platform gain significant traction.
- The company also invested heavily in sports sponsorships, partnering with Premier League teams and Formula 1 events to enhance its brand visibility.
This multi-channel marketing approach ensured that Stake reached diverse audiences across different platforms.
8. Community Engagement Through Giveaways
Stake has mastered the art of community engagement by hosting frequent giveaways and promotions, something we haven’t seen from other betting sites:
- Collaborations with Drake often include massive giveaways during live streams, such as cash prizes or concert tickets.
- Weekly raffles and challenges offer players additional opportunities to win big while enjoying their favourite games.
These initiatives foster a loyal player base while attracting new users through word-of-mouth marketing.
9. A Diverse Game Portfolio
Stake’s extensive game library caters to all types of players:
- Classic casino games like blackjack, roulette, and slots.
- Exclusive “Stake Originals” designed specifically for the platform.
- A robust sportsbook covering everything from major leagues to niche events.
This variety ensures that there’s something for everyone on the platform.
10. Leveraging Controversy for Growth
Stake hasn’t shied away from controversy—whether it’s debates around crypto gambling or Twitch bans on casino streams. Instead of retreating, the company has used these moments as opportunities to innovate and adapt. For instance:
- When Twitch banned casino streams, Stake quickly pivoted by launching Kick.com.
- It embraced crypto at a time when traditional casinos were hesitant about digital currencies.
These bold moves have kept Stake ahead of the curve while reinforcing its reputation as an industry disruptor.
As we look ahead, it’s clear that Stake isn’t slowing down anytime soon. With continued investments in technology and marketing—and an ever-growing community of loyal players—the platform is poised to dominate the online gambling industry for years to come.