After being acquired by performance marketing company Natural Intelligence, and after huge growth in site activity, Tipstrr now have an advertising layer to their business model. Like any high traffic website, advertisements are a way to increase revenues and, if done correctly, can be done with no negative impact to users/visitors.
We’ve thought very carefully about how we manage adverts on our site, and we’ve focused on ways that ensure they only improve the user experience. After multiple user surveys, emails and phone conversations, the team have established several things that our user base would like to see. The partnerships we’ve established allow us to reach and surpass these expectations and offer an unrivalled tipster platform, offering value to tipsters, users and visitors alike.
One of the key things we would like to stress about this partnership is that we do not receive a single penny of your losses. Typically, a partnership with a bookmaker entitles you to a percentage of a player's losses. We don’t receive anything. We will never deal in revenue share.
We don’t receive a penny of anything you may lose and our sole mission remains to help you become as profitable as possible. We know that in the tipster industry, standard affiliate deals are hugely counter-intuitive. The Guardian covered this in 2017, and for a tipster or tipster platform to be promoting partners on revenue share deals simply doesn’t work. It can’t. It’s a prime example of having your cake and eating it. Winning if tips win, and winning if tips lose can do nothing but leave a sour taste in the mouth of followers/users - which is why we’ll never work that way.
Instead, at Tipstrr, we deal in flat fee advertising. In the same way that a company may sponsor a football team, pay for a TV ad, or have a banner at a racecourse. We also deal in what is known as CPAs, which stands for ‘Cost Per Acquisition’. With a CPA, we would be paid a small, one time fee for a new player joining a partner.
The benefits to our tipsters, users and followers include:
- Direct access to each bookmaker’s data will allow for the quickest, most accurate data (odds) possible.
- Based on user feedback, many of you asked about the possibility of clicking a tip and having it pre-populate in your betslip. With this new partnership, we will be able to do that. You see a tip, you click it and you land on the bookmaker site with the tip in your betslip. It will improve your experience hugely, and allow you to get from tip to bet quicker than ever.
- It is also one small step towards the potential to bet on the Tipstrr website itself. You could place your daily tips the second you receive them via the Tipstrr website and we have even considered the possibility of automating this. It’ll take time, but it’s a long-term goal.
- We now have strong and active relationships with key figures at each of our partners. With this, any user who has a serious or complicated issue with a bookmaker may be able to seek our help to seek an amicable resolution.
Hopefully we’ve made it crystal clear how we’re implementing these changes, and that we’ve structured it in a way to help improve . We will always remain focused on helping you win and be as profitable as possible.
If you have any further questions about the partnership then feel free to email [email protected], or go straight to the main man himself, Damien, our founder, who will be happy to answer your questions via [email protected]