Football betting has not been an exception when it comes to changes that have been caused by technological advances, and the industry has developed in ways that were not even imaginable a few years back.
Mobile Betting: The New Trend in The Market
Thanks to the advancements in technology, especially smartphones such as the iPhone and Samsung Galaxy, it has become easier for the bettors to place their bets from any place, whether they are at home or on the move.
It has become very convenient for fans to access the latest Champions League odds, match results, statistical analyses, and place their bets on their preferred teams through their mobile devices.
This shift has also made it easier for bettors to track various tournaments across the globe, including the Premier League, FIFA World Cup, and many more.
Artificial Intelligence and Data Analytics
The use of Artificial Intelligence and Data Analytics is revolutionising the football betting market and making it more analytical. It is through the use of such technologies as AI that companies such as Sportradar are able to analyse large volumes of data to provide accurate predictions and insights.
These technologies can analyse the performance of players, the interaction between the players in a team, and even the weather conditions to come up with better odds of betting in real time than ever before.
Services such as IBM Watson’s AI are now being employed to analyse data and present it to the bettors in order to help them make their decisions.
Tools like predictive modelling, available on different platforms, help the users obtain statistics and performance metrics which were earlier available only to the experts.
This technological advancement not only improves the general betting experience but also opens up the field to the ordinary bettors through provision of better tools.
In-Play Betting and Live Streaming
In-play betting, or live betting, has revolutionised football betting by enabling fans to place their bets online while the match is still on. It enhances the experience because it increases the level of engagement that bettors have with the game as they are able to change their tactics depending on the progress of the game.
Today it is possible to bet on football events in real time, and this applies to all major tournaments and football competitions. The availability of live streaming services such as DAZN and ESPN+ also adds to this experience whereby bettors can watch the game live and place their bets at the same time.