Paddy Power are one of the newer boys on the block but this bookmaker continues to grow year on year, with it"s top sportsbook offering, quirky social media interaction and keen interest to be in the public eye. Remember when Nicklas Bendtner stripped down to his briefs in goal celebration to reveal a pair of Paddy Power boxers? That"s exactly the sort of stunt that has endeared Paddy Power to the British public, along with their in-play betting, fun and friendly website and a sportsbook option that makes them one of the most entertaining bookies around.
Pros
- BOG for horse racing
- Good existing customer offers
- Good in-play betting and live streaming platform
Cons
- Poor sport/market coverage
- Not well suited to pro bettors
- Limiting likely if profitable
Overview
Paddy Power is an aptly named bookmaker that was founded in Dublin in 1988. Less than 30 years old, Paddy Power"s growth has been exponential over the past decade. The Paddy Power group own and operate a chain of shops in their native Ireland and also offer the country's largest telephone betting service. In 2016, Paddy Power continued their recent growth by striking a deal to merge with Betfair and became Paddy Power Betfair. Founders Stewart Kenny, David Power and John Corcoran came together to form Paddy Power by merging three of the best bookmakers at the time, instantly creating a chain with 40 shops and and cornering the market in Ireland. Now, Paddy Power has nearly 200 locations and employs 1374 and offers one of the most enjoyable sportsbooks on the internet.
Bookmaker Review
Paddy Power strike you as a bookmaker of the people. Their layout is fun and friendly and it"s littered with promotions. One of these is a free bet sign up offer where you can earn yourself some decent free bets as a new member, but that"s about it. The rest of the betting bonuses are geared towards pleasing existing customers, which is a nice touch.
Paddy Power give a best odds guaranteed on UK and Irish Horse Racing, which is big positive for any horse racing punter whilst there are numerous money back offers on Football bets, US Sports bets and Horse Racing bets. Regardless of your aim when betting, there"s no harm in the fun of a few free £5 bets on big betting odds.
Paddy Power are also pretty good and building up and drawing in users where a big event comes around. From the PGA Tour to the World Cup, Paddy Power generally have an offer or promotion for the big events. If having a fun and enjoyable user experience is an important part of your gambling process, then you should love Paddy Power.
The website itself is very easy to navigate. The home page makes it straightforward to arrive at your desired destination with just one click of a button and it"s pretty easy to get an instant feel for what Paddy Power offer. Their home page is very user friendly and easy on the eye, and it"s about as informative as any bookmaker could wish to be. Paddy Power also offer in-play betting that is easy to access and use on the website and mobile app, although there is no in-play live streaming as of yet.
Once you"ve deposited from one of Paddy Powers very easy to ascertain methods that are explained below, then you"ll find that their market and betting odds are well worth the price of admission. Paddy Powers fun and friendly design coupled with it"s fascinating Twitter account is in no way a distraction from what"s really inside, because you can"t say a bad word about the sportsbook offering. Paddy Power offer a good range of sports betting markets that offer highly competitive odds. Paddy Power"s margin would appear to be less than a majority of bookmakers and quite often they got best odds on the Premier League or UK and Irish Horse Racing.
Customer Support options aren"t as extensive as some of the other best bookmakers but what"s there is plentiful. The Q&A section is extensive and likely to answer most of your queries, whilst live chat is available from 8AM until Midnight. Live chat support is good and email response times are OK, but the best way to deal with Paddy Power support seems to be over the phone. Their quick response time and helpful customer service team should resolve any issues you have fairly quickly.
The one most disappointing element of what Paddy Power offer is the absence of Asian Handicap markets. There"s little else to criticise and it"s clear Paddy Power are up amongst the best bookmakers in the country, offering one of the most fun, interactive and user friendly experiences out there.
Likelihood of being limited at Paddy Power
You could arguably write a similar report on the industry as a whole. It"s a sad fact that 99% of bookmakers will limit anyone who really is that knowledgeable, profitable or beats the starting price often enough, but we are referring to a very miniscule percentage of all bettors there. Most people are safe and sound in the knowledge that the bookmakers make enough money overall to let most people get on with gambling and Paddy Power are no different. There are reports of limiting, but if you"re smart, you may well be able to stay under their radar.
Betting Markets at Paddy Power
On the left hand side of their page Paddy Power offer a quick links section which is an easy peasy guide to the most popular areas, sports and events on the website. The main page at this point will offer a snapshot of upcoming events, the day's biggest matches and some popular sports and markets. If that isn"t enough then there is a second menu on the left which offers a complete A-Z of the sports and sports betting markets that Paddy Power offer.
Once you select one of these sports betting markets you"ll find that the betting odds tend to hold up well and their margins are very competitive. A typical football match may offer as many as 130 separate betting markets from 15 to 20 categories. 1x2, both teams to score, over under and european handicap are all part of this offering as well as half time and full time markets. In addition to this, Paddy Power are like pioneers of special markets and offer some quite unique ones including the option to combine events such as goals, cards and corners. The one major disappointment for a serious bettor here is that Paddy Power do not offer Asian Handicap, but not every bookmaker does.
US Sports come with all the markets a professional could want whilst Rugby, Snooker, Tennis, Cricket, Golf and Darts is just a snapshot of the other offerings. There are extensive markets for all and most probably something to everyone's taste.
Deposit/Withdrawal Options at Paddy Power
Paddy Power offer more information on limits, deposit options and withdrawal options for each of the possible deposit and withdrawal options. These methods are what Paddy Power accept universally. Paddy Power specify that when you are withdrawing funds it may take anywhere from two to three days for fund to reach your accounts, although allowing for bank processing times may mean it takes as long as five days. Whilst this is what"s stated to cover themselves, withdrawals with holding websites such as Paypal and Skrill can sometimes be almost instant.
Below is a table of accepted deposit amounts for Ladbrokes customers.
Deposit Options
| Payment Method | Type | Fee | Process Time | Min Deposit | Max Deposit |
|---|---|---|---|---|---|
 | Debit Card | Free | Instant | 5 | 20000 |
 | Credit Card | Free | Instant | 5 | 20000 |
 | eWallet | Free | Instant | 10 | 37500 |
 | eWallet | Free | Instant | 5 | 25000 |
 | eWallet | Free | Instant | 10 | 5500 |
 | Prepaid Card | Free | Instant | 10 | 20000 |
Withdrawal Options
| Withdrawal Method | Type | Fee | Process Time | Min Withdrawal | Max Withdrawal |
|---|---|---|---|---|---|
| Debit Card | Free | 1-5 days | 10 | 50000 |
| Credit Card | Free | 1-5 days | 10 | 50000 |
| eWallet | Free | 0-24 hours | 5 | 50000 |
| eWallet | Free | 1-6 hours | 5 | 25000 |
| eWallet | Free | 0-24 hours | 10 | 5500 |
| Prepaid Card | Free | 0-24 hours | 50 | 10000 |
Paddy Power is very clear in informing customers with regards to deposit methods, although it"s not entirely clear where to find the limits. You will be informed if you attempt to upload too much money at once or exceeding your daily transactions though, which is useful enough. More importantly, Paddy Power offers good information about the amount you can bet and win on each sport and you can find that information here: https://support.paddypower.com/app/answers/detail/a_id/43/
Countries Paddy Power is available in
If anything is unclear then Paddy Power do offer a Country Checker that will inform you whether or not you are permitted to create an account and bet from your location. Below is the list of places that Paddy Power specify are legal. Paddy Power"s betting terms and conditions state that there may still be some localised and national rules that apply and all customers should make themselves aware of those.
Channel Islands, Czech Republic, Finland, Gibraltar, Greece, Isle of Man, Japan, Malta, New Zealand, Norway, Republic of Ireland, Sweden, Switzerland, United Arab Emirates, United Kingdom
Countries where Paddy Power specify are illegal: Australia, Austria, Bulgaria, Denmark, France, Germany, Hungary, Italy, Portugal, Romania, Spain, Turkey, USA
Paddy Power License Information
Paddy Power are very clear and detailed about their licensing information. The quoted extract has been taken directly from the Paddy Power website and is their work:
"PPB Counterparty Services Limited, Triq il-Kappillan Mifsud, St. Venera, SVR 1851, MALTA, is licensed and regulated by the Malta Gaming Authority. Licence Number: MGA/CL2/294/2006 12 March 2013, and for customers in the UK, licensed and regulated by the Gambling Commission. Mini Games are provided by PPB Entertainment Limited, Triq il-Kappillan Mifsud, St. Venera, SVR 1851, Malta, is licensed and regulated by the Malta Gaming Authority. Licence Number: MGA/CL1/185/2004 1st July 2015, and for customers in the UK, licensed and regulated by the Gambling Commission. Tote is provided by PPB Games Limited, Triq il-Kappillan Mifsud, St. Venera, SVR 1851, Malta, is licensed and regulated by the Malta Gaming Authority. Licence Number: MGA/CL3/207/2005 22nd December 2012 and for customers in the UK, licensed and regulated by the Gambling Commission."
Paddy Power Contact Information
Paddy Power will at first try to direct you towards their Q&A section to see if your questions and queries can be answered without support. The Q&A database is pretty extensive, but if you don"t find what you"re looking for, then Paddy Power offer support from 8AM until midnight each day.
Twitter support: @AskPaddy Power
Paddy Power will direct your query by asking you to select from the following options: Lost Details, Changing Your Card Details, Free Bets and Promotions, Bet Queries, Deposits and Withdrawals, My Account, Responsible Gambling, Customer Security, Cash Card PPlus.
Once you have selected one of these options you then have the option to start a Live Chat session which is available from 8AM until Midnight or you may phone Paddy Power. For the best possible one on one support it is recommended you phone. Below are some contact details.
- 1800 233 888 (Freephone for Ireland)
- 08000 565 275 (Freephone for the UK)
- 00353 1 9050131 (WorldWide number)