Bookmaker ReviewWilliam Hill


William Hill are a long standing and reputable bookmaker that provide good, competitive betting odds, some horse racing best odds guaranteed and a mobile betting app that makes sports betting life so much easier.


William Hill expanded their brand massively in 2005 when they completed the purchases of 624 betting offices within the UK, Ireland, Isle of Man and Jersey from Stanley Leisure. William Hill even surpassed Ladbrokes for a brief period of time, although that didn’t last. Hills now employ a whopping 16,600 people worldwide and have 2300 licensed betting offices with it’s betting shops alone processing around a million betting slips per day on average. You’d imagine similar numbers are produced by their sportsbook which is one of the most well known and competitive sports book in the industry.

Bookmaker Review

William Hill are a tried and tested bookmaker who offer a familiar brand, a functional and easy to navigate website and a range of competitive markets. William Hill were one of the innovators of the betting industry having been the first to dip into the US Sports markets which since has grown into a massive market offered by all bookmakers, and is often a staple of live streaming services for many of the best bookmakers.

William Hill’s homepage strikes a balance between keeping you well informed of promotions and betting bonus whilst giving you a snapshot of the day's biggest events, their in-play live streaming services and an A-Z of sports that they offer taking center place at the top of the website. The mixture of a dark background and smaller text does make the William Hill website a little tougher on the eyes at first, but that’s nothing a little zoom can’t fix, and the website is ultimately very easy to navigate once you get to grips with it and that is the important thing.

Managing your account, depositing and withdrawal funds, changing your settings and updating your details is all very easy and can be done through the My Account option in the top right hand corner of each page. Deposit and withdrawal options are plentiful and despite being largest in the UK market, William Hill give equal consideration to customers of all nations and outline the details of each simple deposit method, stating which country they are available in.

If you are a fan of free bets and promotions then make sure to opt in to William Hill’s betting bonus before making your first deposit. William Hill offer you the opportunity to ‘Bet £10, get £30 in free bets’. This bonus amount is paid out in three £10 free bet increments and if nothing else might make for a little stress free accumulator fun on a Saturday afternoon. More than focusing on attracting new customers, William Hill have given more thought to looking after current ones. There are a number of long term promotions for existing customers including money back options on select Football and Horse Racing bets.

In-play sports betting options are plentiful and William Hill also has it’s own Radio and TV service to accompany it. The TV live streaming services shows live Horse Racing and Greyhound Racing but is only available if you have bet on those specific races, as well as many other live sporting events. William Hill offer a cash out option for select in-play markets on bigger sports betting markets such as Football and US Sports.

All in all the website is easy to navigate and operate and the mobile betting app is just as simple. If you do happen to run into any trouble then William Hill have around the clock Live Chat as well as some telephone numbers that bring about a pretty quick response time. William Hill’s years of experience is there to see in its sportsbook and despite the slightly untraditional layout that could be cleaner, brighter and large, William Hill offer everything you’d want when betting which makes them arguably one of the best bookies. They even offer best odds and competitive margins.

Bookmaker Ratings



Likelihood of being limited

William Hill have some of the smaller limits amongst the bigger bookmakers, however in capping stakes at £10,000 maximum, there’s no mention of a maximum payout and Wills have paid out some rather large bets over the years. Like any bookmaker there has been instances where some successful bettors have been limited for beating the SP or winning large amounts, but nothing out of the odinary. There are always ways to stay off the radar.

Betting Markets at William Hill

Whichever market you’re betting on William Hill cap the maximum stake at £10,000. This varies from sport to sport and the smaller or the more obscure the market, the lower the limits. Football bets on betting markets such as corners and cards may bring about limits in the hundreds. For 99.99% of bettors you’d imagine £10,000 is all you need and much, much more. For the real high rollers amongst you, William Hill probably isn’t the bookmaker to place your big money sports bets.

From Football, US Sports, Rugby, Tennis, Cricket, Golf, Darts, Racing to the likes of E-Sports, Hurling, GAA Football, Volleyball and even TV Specials, all in all William Hill offer 31 sporting areas to bet on with competitive sports betting odds and a Virtual Sports section if that’s your thing.

William Hill offer margins just about the 5% range for a lot of markets including Football and whilst there is better out there, it’s definitely better than what a lot of bookmakers offer. There is generally around 50 or so betting markets for in-play sports betting on the more popular sports and over 100 pre-game markets fot Football, 50 for US Sports and all the necessary racing options. William Hill do not offer Asian Handicap betting but do have European Handicap and all the necessary markets a professional bettor would need across a wide range of sports.

Deposit/Withdrawal Options

William Hill offer an extensive range of deposit and withdrawal options and outline the timescales and limits. William Hill outline which methods are available in which countries.

Countries William Hill is available in

William Hill is legal if you are in the following countries or territories.

Andorra, Argentina, Australia (limited), Austria, Egypt, Finland, Germany (limited), Gibraltar, Hungary, Iceland, Ireland, Italy (limited), Latvia (limited), Liechtenstein, Lithuania, Luxembourg, Macedonia, Malaysia, Malta, Moldova, Montenegro, Norway, Slovakia, Slovenia, Spain (limited), Sweden, Ukraine, United Kingdom

William Hill is illegal in the following countries and territories.


License Information

William Hill is operated by WHG (International) Limited, a company registered in Gibraltar. William Hill is licensed and regulated by the UK Gambling Commission (Number: 000-039225 R-319373-001) for customers in Great Britain, and licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner (RGL no. 034 & 042) for all other customers.

Contact Information

William Hill offer a wide range of contact methods. They have an extensive FAQ section to answer your queries, but if you don’t find what you’re after, then the best port of call may be Online & Mobile services.

Most of the points of contact involve visiting the Contact Us section on the William Hill website. From there you’ll be able to access their Email and Social Media support. As well as a contact number for UK customers, the drop down box offers Telephone numbers for 26 countries including Australia and parts of Asia.


If you can’t make it online then William Hill offer Telephone sports betting services.

0800 44 40 40 (UK Freephone)

1800 333 555 (Ireland Freephone)

+800 11223311 (International Freephone)